Tourism

Juneau’s Draft Tourism Management Plan, March 2002

Below is a download of the entire Juneau Draft Tourism Management Plan and separate downloads for each of the different elements of the report. These documents are offered as Adobe Acrobat (PDF) files.

We encourage you to read the report online or at the CBJ Manager’s Office, University of Alaska Southeast Library, and all CBJ Libraries. As of 5:00pm, April 2nd, you can obtain you own copy of the plan at the City Manager’s Office and the Valley Library. One copy per household, please. After reading the report, please let your thoughts be known by participating in the web polling which commences at 7:00am on April 8th.

Draft Tourism Management Plan by Sections:

  • Letter of Transmittal
  • Introduction
  • Aknowledgements
  • Executive Summary
  • 1. Situation Analysis
    • Physical Setting (page 7)
    • People, Culture, and Heritage (page 7)
    • Tourism Resources (page 8)
    • Infrastructure (page 8)
    • Tourism Development (page 9)
    • Tourism in Juneau (page 10)
    • Tourism Trends that Impact Juneau (page 17)
    • Destination Marketing – New Directions (page 17)
    • Contribution to a Destination’s Quality of Life (page 18)
    • Growth Areas Within the Tourism Sector (page 19)
    • Cruise Tourism Trends (page 20)
    • The Alaska Cruise Market (page 24)
    • A Destination Perspective (page 27)
    • Trends Resulting from Terrorism Activities (page 29)
  • 2.Strategic Audit
    • Process (page 31)
    • Findings that Shaped this Plan (page 32)
    • Technical Review (page 37)
    • The Scenarios (page 39)
  • 3.Strategic Framework For Tourism Management
    • Vision and Objectives (page 40)
    • Overall Guiding Principles for the Tourism Plan (page 41)
    • Strategic Directions – Tourism Positioning (page 42)
    • Rationalize and Modernize Juneau’s Approach to Tourism (page 43)
    • Update the Comprehensive Plan (page 45)
  • 4.Juneau Tourism Roles
    • CBJ Roles and Organizational Actions (page 47)
    • Related Agencies (page 48)
    • Functional Roles and Responsibilities (page 49)
  • 5.The Juneau Tourism Partnership
    • JTP Role and Mandate (page 55)
    • Board of Directors (page 56)
    • JTP Functions (page 58)
    • Staffing and Budgeting (page 58)
    • Relationships and Linkages
  • 6.Programs: Managing Impacts
    • Annual Process for Impact Discussions and Actions (page 64)
    • Role of Best Management Practices (page 64)
    • Impact Management Recommendations (page 64)
    • Air and Water Quality (page 71)
    • Recreational Resources (page 72)
  • 7.Programs: Product Development
    • Product Development Programs (page 74)
    • Priority product Development Projects (page 78)
    • Aligning Priority Projects with Current Priorities (page 92)
  • 8.Programs: Marketing (page 93)
  • 9.JTP Programs: Monitoring Plan Performance and Impacts
    • Cruise Safety Valve Strategy (page 100)
    • Destination Travel Safety Valve (page 102)
    • Proactive Approach (page 105)
  • 10.Implementation Plan
    • Preparing for Plan Implementation (page 106)
    • Implementing the Tourism Management Plan (page 107)
  • Technical Addenda
    • Introduction
    • The Need for Waterfront Planning
    • Guidelines for JTP Charter
    • Sample Agreement with North West Cruiseship Association
    • Best Management Practices
    • Web Polling Results